
HORTICULTURE INDUSTRY
MARKET SIZE & ECONOMIC IMPACT
Australia’s horticulture industry is a vital part of the nation’s agricultural economy and a key contributor to food security, exports, and regional employment. Encompassing fruit, vegetables, nuts, nursery plants, turf, and cut flowers, the sector is valued at over $16 billion annually and supports more than 60,000 jobs across growing, harvesting, processing, and distribution.
The industry is made up of a diverse network of growers, agronomists, irrigation specialists, harvest workers, packers, and logistics teams—servicing both domestic markets and international trade. With increasing global demand for high-quality, fresh Australian produce, horticulture is one of the most dynamic and growth-oriented areas of agriculture.
Horticulture plays a crucial role in regional development, environmental sustainability, and health outcomes by providing year-round employment and contributing to biodiversity and land stewardship. Major crops such as citrus, berries, avocados, almonds, and table grapes generate significant export revenue, while local nursery and landscape sectors support urban greening, home gardening, and climate-resilient city planning.
As food systems modernise and climate challenges intensify, the industry is seeing a rise in demand for skilled professionals trained in sustainable farming, precision agriculture, integrated pest management, and supply chain logistics. Investment in infrastructure, export development, and water-smart technologies continues to strengthen the industry’s national impact.
With strong ties to environmental sustainability, trade, and innovation, the horticulture industry offers stable, hands-on career pathways with long-term economic and ecological value—making it an essential sector in the future of Australian agriculture.
EMERGING TRENDS & FUTURE OUTLOOK
Australia’s horticulture industry is evolving in response to climate change, global food demand, and advances in agricultural technology. As consumer expectations shift toward sustainability, traceability, and premium-quality produce, the sector is moving beyond traditional farming to embrace innovation, environmental stewardship, and export diversification.
One of the most significant trends is the rise of precision horticulture—using tools such as drones, GPS mapping, remote sensors, and data analytics to monitor crop health, manage irrigation, and maximise yields. These technologies are helping growers reduce water use, improve fertiliser application, and respond more effectively to pests, disease, and changing weather patterns.
There is also increasing focus on climate resilience and regenerative agriculture, as producers adapt to drought, heatwaves, and shifting growing seasons. Practices such as cover cropping, integrated pest management, and carbon farming are becoming more mainstream, especially in regions experiencing environmental stress.
The expansion of vertical farming, hydroponics, and controlled environment agriculture (CEA) is also reshaping the way fresh produce is grown—particularly in urban and peri-urban areas where land is limited. These systems offer year-round growing potential with lower environmental impact, while also supporting food security and local supply chains.
Looking ahead, the industry is expected to benefit from strong export opportunities, continued investment in agri-tech, and government support for water efficiency, regional development, and workforce upskilling. As the sector modernises, there will be increasing demand for tech-savvy, sustainability-minded professionals with skills in both plant science and agricultural business. The future of the horticulture industry is smart, sustainable, and globally connected—offering diverse and rewarding careers for those passionate about innovation, food systems, and environmental impact.
Garden Centre Assistant
Gender Representation
56% Female
Median Age
38
Median Weekly Earnings
$1025
Average Weekly Hours
40 Hours
ROLE & RESPONSIBILITIES
A Garden Centre Assistant helps customers select plants, gardening tools, and landscaping supplies, while also maintaining the presentation and health of plants within a retail environment. Their duties may include watering and pruning plants, stocking shelves, setting up displays, providing care advice, and handling sales transactions.
They also assist with receiving deliveries, preparing orders, and maintaining a clean, safe, and visually appealing workspace. A strong interest in plants and gardening, combined with good customer service skills, is essential for this role.
This position is ideal for someone who enjoys working outdoors or in a greenhouse-style setting, and who is confident engaging with customers in a friendly and knowledgeable way. Nursery Assistants often work in garden centres, plant nurseries, home improvement stores, or landscaping businesses. While formal qualifications aren’t always required, a Certificate II or III in Horticulture can be beneficial for gaining product knowledge and advancing into more technical horticultural roles.
CURRENT & EMERGING TECHNOLOGIES
Progress into Specialist Roles
-
Deepen your plant knowledge and become a Horticulturist, advising on soil, pruning, propagation, and pest solutions.
-
Provide tailored recommendations for customers on plant health, fertiliser use, and seasonal care.
-
Assist with workshops or in-store demos on gardening techniques.
Step into Retail Management
-
Progress into a Team Leader or Store Supervisor role, mentoring junior staff and overseeing daily floor operations.
-
Coordinate promotions, stock ordering, and seasonal floor plans.
-
Take on customer service resolution and team scheduling responsibilities.
Specialise in Nursery or Greenhouse Operations
-
Work behind the scenes propagating plants, managing pest control, and tracking plant development.
-
Gain expertise in plant health diagnostics and nursery production planning.
-
Assist in managing wholesale or bulk plant orders for commercial clients.
Develop Skills in Visual Merchandising or eCommerce
-
Curate seasonal plant and product displays that attract and inspire customers.
-
Help manage online store listings, click-and-collect prep, or digital catalogues.
-
Contribute to content creation (e.g. plant care tips, photos) for social media and online sales.
OPPORTUNITIES FOR GROWTH
CORE SKILLS YOU NEED
Plant Knowledge & Care
Customer Service & Sales
Stock Management & Merchandising
Physical Stamina & Safe Handling
Communication & Teamwork
Do you love working with plants, being outdoors, and helping others bring their gardens to life? As a Garden Centre Assistant, you’ll combine plant knowledge with retail skills to support customers and keep nursery operations running smoothly.
You don’t need formal experience to start—just enthusiasm, reliability, and a willingness to learn on the job. With the right training, you can build a rewarding career in horticulture, retail, or landscaping. To get started in this field, consider enrolling in a nationally recognised course such as:
-
Certificate II in Horticulture
-
Certificate III in Horticulture
-
Short Courses in Customer Service, Retail Operations, or Visual Merchandising
GET QUALIFIED TO START YOUR CAREER
Horticultural Technician
Gender Representation
31% Female
Median Age
26
Median Weekly Earnings
$1237
Average Weekly Hours
38 Hours
ROLE & RESPONSIBILITIES
A Horticultural Technician specialises in the care, cultivation, and propagation of plants, including trees, flowers, turf, and crops. They may work in settings such as nurseries, farms, greenhouses, botanic gardens, golf courses, or landscaping projects. Responsibilities include soil preparation, pest and disease management, irrigation system monitoring, fertilisation, pruning, plant breeding, and conducting scientific tests to assess plant health and growth. Some technicians also collect environmental data, support sustainable practices, or assist with research and development projects.
This role is well suited to individuals who are passionate about plant science, sustainability, and hands-on work. Attention to detail, observation skills, and the ability to work outdoors in various conditions are essential.
A Certificate III or IV in Horticulture, or a Diploma in Horticultural Science or Environmental Management, is often required for this role, particularly in more specialised or research-based positions.
CURRENT & EMERGING TECHNOLOGIES
Advance into Horticultural Management
-
Move into roles such as Horticulture Manager, overseeing large teams and commercial growing operations.
-
Take responsibility for production planning, staff coordination, and budgeting.
-
Lead decision-making in plant selection, pest control strategies, and yield optimisation.
Specialise in Plant Science or Research
-
Work alongside plant breeders, soil scientists, or entomologists to support experimental trials.
-
Contribute to research projects focused on crop improvement, disease resistance, or climate adaptation.
-
Assist in data collection, analysis, and lab-based diagnostics.
Transition into Urban Horticulture or Landscaping
-
Apply your plant knowledge in designing and maintaining urban green spaces, vertical gardens, or public parks.
-
Collaborate with councils or landscape architects on community beautification or sustainability projects.
-
Explore roles in environmental restoration or native plant conservation.
Enter the Agri-Tech or Nursery Sector
-
Work with high-tech horticulture businesses using automation, hydroponics, or greenhouse tech.
-
Support nursery production by managing propagation systems and plant quality control.
-
Use data and software to improve productivity and reduce crop loss.
OPPORTUNITIES FOR GROWTH
Do you enjoy hands-on work, love the science behind plant growth, and want to contribute to sustainable food, landscaping, or nursery practices? As a Horticultural Technician, you'll support growers, researchers, or commercial nurseries with practical expertise and technical precision.
You don’t need prior experience to begin—just curiosity, reliability, and a passion for plants. With the right training, you can build a strong foundation in plant health, diagnostics, and modern horticultural technologies. To begin your journey, consider completing one of the following nationally recognised qualifications:
-
Certificate II in Horticulture
-
Certificate III in Horticulture
-
Diploma of Horticulture
-
Short Courses in Soil Testing, Irrigation Management, or Plant Pest Identification
GET QUALIFIED TO START YOUR CAREER
CORE SKILLS YOU NEED
Plant Knowledge & Care
Technical & Data Analysis Skills
Laboratory & Testing Skills
Equipment Operation & Maintenance
Problem Solving & Collaboration
Landscaper
Gender Representation
90% Male
Median Age
41
Median Weekly Earnings
$1346
Average Weekly Hours
38 Hours
ROLE & RESPONSIBILITIES
A Landscaper is responsible for creating and maintaining outdoor spaces such as gardens, parks, schools, sports fields, and commercial landscapes. Their work involves tasks like mowing, edging, planting, pruning, mulching, weed control, and irrigation system upkeep. In landscape installation roles, they may also lay paving, install retaining walls, build garden beds, and assist with outdoor design implementation. In maintenance-focused roles, they ensure that grounds remain healthy, tidy, and safe all year round.
This role is ideal for people who enjoy physical outdoor work and take pride in creating beautiful, functional green spaces. It requires good plant knowledge, practical skills, and the ability to operate a variety of tools and machinery.
Landscapers often work in local councils, schools, sports facilities, commercial landscaping firms, or self-employment. A Certificate II or III in Horticulture (Landscape or Parks & Gardens stream) is highly regarded and may be required for more technical or supervisory positions.
CURRENT & EMERGING TECHNOLOGIES
Advance to Landscape Supervisor or Site Manager
-
Lead teams on residential, commercial, or council landscaping projects.
-
Oversee job planning, site safety, equipment use, and daily progress reporting.
-
Liaise with clients, suppliers, and subcontractors to ensure quality and efficiency.
Specialise in Garden Design or Horticulture
-
Develop skills in landscape design, combining plant knowledge with artistic layout planning.
-
Assist clients with plant selection, garden styling, and sustainable planting solutions.
-
Work closely with nurseries or botanical specialists to create themed gardens or edible landscapes.
Move into Hardscaping or Construction-Based Roles
-
Focus on patios, retaining walls, paving, decking, or drainage systems.
-
Gain experience using concrete, timber, and stone materials for structural landscaping.
-
Pursue licensing or certifications for machinery operation and structural work.
Work in Council, Parks, or Environmental Restoration
-
Maintain public spaces, sports fields, or community gardens.
-
Join bush regeneration or conservation teams working on native vegetation and biodiversity.
-
Contribute to climate-adaptive green spaces and stormwater management projects.
OPPORTUNITIES FOR GROWTH
CORE SKILLS YOU NEED
Plant & Soil Knowledge
Hands-On Construction
Planning, Measuring & Interpretation
Physical Fitness & Endurance
Teamwork & Communication
Do you enjoy working outdoors, transforming spaces, and seeing your work come to life? As a Landscaper, you’ll shape gardens, parks, and outdoor areas using both creative design and practical skills in construction, planting, and maintenance.
You don’t need prior experience to get started—just a strong work ethic, attention to detail, and a passion for the outdoors. With the right training, you can build a long-term career in residential, commercial, or public landscaping. To begin your career as a Landscaper, consider completing a nationally recognised qualification such as:
-
Certificate III in Landscape Construction
-
Diploma of Landscape Design
-
Short Courses in Machinery Operation, Irrigation, or Outdoor Lighting
GET QUALIFIED TO START YOUR CAREER
Greenhouse Technician
Gender Representation
60% Male
Median Age
26
Median Weekly Earnings
$1157
Average Weekly Hours
38 Hours
ROLE & RESPONSIBILITIES
A Greenhouse Technician is responsible for managing the controlled environment of a greenhouse to ensure optimal conditions for plant growth. This includes monitoring temperature, humidity, irrigation, and lighting systems, as well as overseeing plant propagation, fertilisation, and pest control. They may work in commercial plant nurseries, research centres, or food production greenhouses, helping to grow vegetables, herbs, flowers, and ornamental plants for sale or scientific study.
Greenhouse Technicians must be highly observant and detail-oriented, as small changes in climate or care routines can significantly impact plant health and productivity. The role also involves record-keeping, data collection, and sometimes supervising other staff or seasonal workers. This position suits individuals who enjoy working with plants in a structured environment and have a strong interest in plant science, sustainability, or horticultural technology. A Certificate III or IV in Production Horticulture or Protected Cropping, or relevant experience in a greenhouse setting, is usually required.
CURRENT & EMERGING TECHNOLOGIES
Progress into Greenhouse Management
-
Step into supervisory roles, managing staff, production timelines, and environmental systems.
-
Oversee crop scheduling, pest management programs, and operational logistics.
-
Liaise with agronomists, buyers, and distributors to align production with market needs.
Specialise in Crop Research or Plant Science
-
Assist researchers in trials focused on improving yield, disease resistance, or climate adaptability.
-
Learn to use lab diagnostics and data analysis to guide cultivation strategies.
-
Contribute to innovation in vertical farming, hydroponics, or organic systems.
Expand into Nursery or Commercial Production
-
Work in large-scale propagation centres or plant nurseries, managing young plant care and environmental control.
-
Specialise in ornamental, native, or edible crops for retail and wholesale markets.
-
Support stock rotation, quality assurance, and order fulfilment.
Pursue Further Study or Technical Advisory Roles
-
Enrol in a Diploma of Horticulture, Agricultural Science, or Controlled Environment Agriculture.
-
Move into advisory or consultancy positions guiding greenhouse operations or sustainability practices.
-
Train others in greenhouse tech, system maintenance, or integrated pest management.
OPPORTUNITIES FOR GROWTH
CORE SKILLS YOU NEED
Horticultural Knowledge
Environmental Monitoring & Control
Observation & Problem Solving
Technical & Laboratory Skills
Software
Proficiency
Are you interested in working with cutting-edge technology to grow healthier, more sustainable crops? As a Greenhouse Technician, you'll play a key role in managing climate-controlled environments and supporting the future of food and plant production.
You don’t need previous experience to start—just an interest in plant science, a hands-on attitude, and a willingness to learn. With the right training, you’ll be ready to work in commercial greenhouses, research facilities, nurseries, or high-tech farms. To begin your journey, consider completing one of the following nationally recognised qualifications:
-
Certificate II in Horticulture
-
Certificate III in Horticulture
-
Diploma of Horticulture
-
Short Courses in Greenhouse Automation, Irrigation, or Integrated Pest Management (IPM)